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Logical Resources FMCG

Tag: online

Is The Future Of Shopping Voice?

Is the future of shopping voice?  A couple of years ago when a friend mentioned to me ‘do you know…

Posted 3 years ago by

E-Commerce: Convenience for Consumers

A growing topic in FMCG news has recently sparked up a lot of discussions: the online shift. Sales of groceries…

Posted 3 years ago by

Aldi’s Shift to Delivery

Just when we thought Aldi couldn’t grow any faster, they make a huge decision that may open them to a…

Posted 3 years ago by

Is FMCG fully prepared for the online shift?

Literally everything is online nowadays, you can do anything from the comfort of your home, including your weekly shop. But is…

Posted 3 years ago by

Are Brands Starting to Bypass the Supermarkets?

How long has a visit to a supermarket been a staple on the British consumer’s weekly to-do list? A long,…

Posted 3 years ago by

Social Media – The Place For Challenger Brands To Stand Out?

Smaller brands are showing the FMCG Giants how to use social media and are putting a lot of them to…

Posted 4 years ago by

The war on sugar continues to intensify!

In the past few months, sugar has been continually in the news. Some startling news came out recently, with a…

Posted 4 years ago by

Top 20 Brand Slogans in FMCG

The Top 20 Brand Slogans in FMCG Our “Top 20 Brands in FMCG post” really got us thinking. What makes…

Posted 4 years ago by

Is this the future of shopping?

Amazon Dash Button – The start of the future of shopping? Here at Logical Resources FMCG, we love keeping up…

Posted 4 years ago by

Do celebrity endorsements impact brand image?

With the recent news about Maria Sharapova’s failed drug test, and her sponsor’s (Nike, Porsche and Tag Huer) all distancing…

Posted 5 years ago by