Logical Resources FMCG

Tag: Marketing

How Can Brands Compete in the Battle for Online Attention?

Marketing in FMCG has changed drastically. The latest FMCG news is in! According to recent research by ‘Meaningful Brands’ “84%…

Posted 3 years ago by

Social Media – The Place For Challenger Brands To Stand Out?

Smaller brands are showing the FMCG Giants how to use social media and are putting a lot of them to…

Posted 4 years ago by

Mobile advertising…the perfect partner for FMCG?

The digital age is here and mobile advertising is on the increase. Currently accounting for 27% of the UK’s digital…

Posted 5 years ago by

Do celebrity endorsements impact brand image?

With the recent news about Maria Sharapova’s failed drug test, and her sponsor’s (Nike, Porsche and Tag Huer) all distancing…

Posted 5 years ago by

P&G beat Unilever to top advertiser spot!

The Warc 100 is an annual list of the world’s best campaigns, brands and companies based on their performance in effectiveness and…

Posted 5 years ago by

Our New Website is Live!

We are excited to announce that our new FMCG recruitment website is now live! Looking for a job? Looking for…

Posted 5 years ago by

Unilever adopt new budget approach – What’s to know?

  “We are further strengthening our innovation funnel while shortening innovation cycle times, stepping up our digital capabilities and rolling…

Posted 5 years ago by