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Logical Resources FMCG

Tag: Digital

Will Checkouts Become A Thing Of The Past?

We love keeping up to date with the latest advancements in FMCG and came across news recently that Amazon are…

Posted 4 years ago by

Let’s take a closer look at the drinks industry…

The first of our series of FMCG industry reports, we take a look at one of the largest markets in…

Posted 5 years ago by

Mobile advertising…the perfect partner for FMCG?

The digital age is here and mobile advertising is on the increase. Currently accounting for 27% of the UK’s digital…

Posted 5 years ago by

Do celebrity endorsements impact brand image?

With the recent news about Maria Sharapova’s failed drug test, and her sponsor’s (Nike, Porsche and Tag Huer) all distancing…

Posted 5 years ago by

How can established brands engage in a digital age?

“People don’t want to be marketed at in the social channel. This is where they want to talk to each…

Posted 5 years ago by