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Logical Resources FMCG

Author: Tom Cokill

What the heck do you recruiters do all day?!?

We are seeing a surge in ‘recruiter bashing’ on social media. Much of it deserved some, not so much. If…

Posted 3 years ago by

Top 20 Food and Drink Fails of All Time

FMCG Brands are constantly bringing out new and innovative products, some take supermarkets by storm, such as the Cadburys Marvellous…

Posted 3 years ago by

How Can Brands Compete in the Battle for Online Attention?

Marketing in FMCG has changed drastically. The latest FMCG news is in! According to recent research by ‘Meaningful Brands’ “84%…

Posted 3 years ago by

Aldi & Lidl show no signs of slowing down…

Now, there’s nothing us Brit’s love more than a good bargain, and it’s starting to tell as Aldi & Lidl…

Posted 3 years ago by

Is FMCG fully prepared for the online shift?

Literally everything is online nowadays, you can do anything from the comfort of your home, including your weekly shop. But is…

Posted 3 years ago by

Are Brands Starting to Bypass the Supermarkets?

How long has a visit to a supermarket been a staple on the British consumer’s weekly to-do list? A long,…

Posted 3 years ago by

Social Media – The Place For Challenger Brands To Stand Out?

Smaller brands are showing the FMCG Giants how to use social media and are putting a lot of them to…

Posted 4 years ago by

Will Checkouts Become A Thing Of The Past?

We love keeping up to date with the latest advancements in FMCG and came across news recently that Amazon are…

Posted 4 years ago by

Time is of the essence – UK deli & chilled food report

The UK chilled and deli food market is steadily growing year on year, with the speed of growth expected to…

Posted 4 years ago by

Is innovation the way forward? UK Dairy industry report

The recent celebration of World Milk Day on the 1st June drew lots of attention towards the UK’s dairy industry….

Posted 4 years ago by