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Logical Resources FMCG

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Is innovation the way forward? UK Dairy industry report

The recent celebration of World Milk Day on the 1st June drew lots of attention towards the UK’s dairy industry….

Posted 3 years ago by

Will the sugar tax be extended beyond soft drinks?

Sugar has been hitting the headlines a lot recently. The National Obesity Forum and the Public Health Collaboration have called…

Posted 3 years ago by

The organic food industry is bouncing back…what does the future hold?

“A strong economy gives people higher disposable income and more confidence in general. In our case, they will invest more…

Posted 3 years ago by

Let’s take a closer look at the drinks industry…

The first of our series of FMCG industry reports, we take a look at one of the largest markets in…

Posted 3 years ago by

Mobile advertising…the perfect partner for FMCG?

The digital age is here and mobile advertising is on the increase. Currently accounting for 27% of the UK’s digital…

Posted 3 years ago by

Welcoming Aiden Roberts to Team Logical Resources FMCG

“Your company is only as good as the people it employs” Welcome on board, Aiden! We firmly believe the above…

Posted 3 years ago by

Do celebrity endorsements impact brand image?

With the recent news about Maria Sharapova’s failed drug test, and her sponsor’s (Nike, Porsche and Tag Huer) all distancing…

Posted 3 years ago by

Leaving the EU could be a massive blow to the FMCG Industry.

“It’s not [a] two years exit, I suspect, it’s ten,”  Ian Wright, Director General of the Food and Drink Federation…

Posted 3 years ago by

P&G beat Unilever to top advertiser spot!

The Warc 100 is an annual list of the world’s best campaigns, brands and companies based on their performance in effectiveness and…

Posted 3 years ago by

Our New Website is Live!

We are excited to announce that our new FMCG recruitment website is now live! Looking for a job? Looking for…

Posted 4 years ago by