The new collection, which includes Lime Mojito Sorbet and Piña Colada flavoured ice cream, launches in ASDA on the 23rd of May.
The Lime Mojito Sorbet is a vegan zesty lime sorbet infused with a touch of rum and a sweet yet refreshing swirl of mint. Meanwhile, the Piña Colada is a creamy coconut and pineapple ice cream with shavings of real coconut and an indulgent pineapple rum sauce swirl.
The recent demand in this category shows that 61% of 25–34-year-olds want to see ice cream containing alcohol and 53% of luxury ice cream shoppers are calling out for innovation.
“Cocktails and ice cream share a key consumption driver for ultimate refreshment. Research shows that the resurgence of rum is the number one future drinks trend,”
said Kat Jones, Marketing Manager at Häagen-Dazs UK.
Arriving just in time for summer, both flavours will be available at Asda, costing £4.99 each.
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