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Water Waste – Are We Doing Enough?

Water Waste – Are We Doing Enough?

In the past few weeks, food waste has been influencing mounds of FMCG news outlets, even ours. But, as it was world water day not long since, we’ve decided to dive a bit deeper into water waste and how it links with food waste.

There’s no doubt food waste is a huge problem across the world, but this leads to masses of water waste too. Ceres reported that in America About 21 percent of the water that’s used to grow food is wasted because of the magnitude of food Americans toss each year”. However, this resonates worldwide. Fresh fruit & veg are thrown away daily across the UK, meaning the water used to grow them was wasted. The reason for this can range from a vegetable being a ‘funny’ shape, or consumers forgetting about the fresh produce and throwing it away ‘just to be safe’. Referring to research from the World Resources Institute, NPR reported that “inside the 1.3 billion tons of food wasted every year worldwide is 45 trillion gallons of water. This represents a staggering 24 percent of all water used for agriculture.”

Consumers aren’t solely to blame, supermarkets reject heaps of fresh produce due to the way they look, The Guardian reported that “Up to 30% of the UK’s vegetable crop is never harvested” due to reasons such as produce that doesn’t match the physical standards the supermarket have set. Unfortunately, the problem isn’t just people chucking fresh produce. The production of meat requires a lot more water than growing veg. The Guardian also reported that the “IME state that to produce 1kg of meat requires between 5,000 and 20,000 litres of water whereas to produce 1kg of wheat requires between 500 and 4,000 litres of water.” 

So, what can we do? For a start, making small decisions like picking the ‘funny looking’ veg at the shop, or thinking twice before throwing your fresh produce away. Some supermarkets are already doing their bit through campaigns, such as Asda’s ‘Wonky Veg’ You could also save a bit of cash by buying products like this, as the ‘Wonky Veg’ line is 30% cheaper!

Can you do anything more to help prevent water waste? Are supermarkets doing enough?

Let us know, we’d love to hear from you! And be sure to check out our blog on tackling food waste here

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Posted 2 years ago by