Sugar Tax: The War On Sugar Has Only Just Begun
The sugar tax will soon be taking full effect across the UK, disheartening some and coming as a relief to others. But what does this actually mean? We have you covered on all the latest news on the sugar tax and how it will affect us.
One of the biggest names in FMCG is feeling the heat from the sugar tax: Coca-Cola. They stated that their 1.75l bottles would be reduced to 1.5l and the price raised by 20p from March (preparing for the soft drinks sugar tax beginning in April). Nobody likes paying more for less, but this has been happening for a while now. I’m sure you’ve noticed your beloved Mars or Snickers bars getting smaller, yet the price staying the same. Consumers are certainly not happy about these changes, but some see it as a way to get people to stop buying sugary drinks and sweets, and try healthier alternatives.
Unfortunately, this may not be the case. Metro UK reported that “An increase in the price of high-sugar drinks could lead to an increase in the purchase of lager, diet drinks and juice. These could ‘act as substitutes’, the researchers said. Increases in the cost of diet or low-sugar drinks could lead to hikes in the sales of beer, cider and wines, they found.” The predictions made from this research (academics led by London School of Hygiene and Tropical Medicine) may only be hypothetical right now but have the potential to become a reality sooner than we think.
The concerns about sugar intake, especially children, are not limited to the big brands. Grocery stores such as Tesco are taking steps to ensure they aren’t caught in the crossfire in the war on sugar. Sky News reported that, from March, Tesco will stop selling energy drinks to individuals under the age of 16.
Is the sugar tax doing more harm than good? Or do we need it now more than ever?
Let us know, we’d love to hear from you!
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