Top 20 Global FMCG Brands 2016
Ever wondered how FMCG brands compare to other brands from different industries? Interbrand has recently released its 2016 ‘Best Global Brands’ and, surprise surprise, it’s full of awesome FMCG brands. The report included 20 brands across FMCG so we’ve decided to compile our own ‘Top FMCG Brands 2016’. There were definitely a few surprise inclusions and omissions. Who knew Lego were one of the fastest growing brands in 2016? Didn’t see that one coming!
- Coca-Cola (3) – £59.6bn – Coca-Cola are well and truly head and shoulders above the rest. The third ‘best global brand’, they take the number 1 spot in FMCG by an absolute mile!
- Disney (13) – £31.5bn – Disney are one of the most recognised brands for family entertainment. Producing everything from world renowned films to all the stationary and toys that go with it. One thing I remember from school, there was always someone with a Disney pencil case
- Pepsi (23) – £16.4bn – Pepsi has been around for a long time and has firmly cemented itself as one of the biggest brands around the world. Some may say Pepsi lives in Coca-Cola’s shadow, but I firmly believe it more than holds its own in a hugely competitive market. The numbers speak for themselves.
- Gillette (24) – £16.2bn – A world renowned shaving company and the largest brand to come out of the FMCG giants that are Proctor & Gamble, Gillette takes the number 4 spot.
- Pampers (28) – £13.1bn – Closely following Gillette are P&G’s second brand to make the top 10, Pampers. It’s no surprise to see them towards the top of our table following a year on year growth of 6%; you may see them climb even further next year.
- Budweiser (30) – £12.3bn – One of, if not the most well-known brand coming from global drinks giants AB-Inbev, Budweiser enjoyed 8% growth in their quest to cement themselves as a leading brand in alcoholic beverages. As a result, they are the largest alcoholic drink on our list by quite some way.
- Nescafe (36) – £10.1bn – The well renowned coffee arm of Nestle take the number 7 spot, having enjoyed some fantastic growth in recent years.
- Kellogg (39) – £9.5bn – Known to some as the ‘kings of cereal’, Kellogg ease into the top 10 thanks to some well-established, household products; namely Corn Flakes and its healthy counterpart, Special K.
- L’Oreal (45) – £8.8bn – L’Oreal have enjoyed tremendous growth in recent years, catapulting them into the top 10 FMCG brands. As the world leader in cosmetics, L’Oreal are synonymous with beauty, innovation, and scientific excellence.
- Danone (55) – £7.4bn – Propping up the top 10 are yoghurt and water specialists Danone. Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company.
The following FMCG brands make up the top 20:
- Nestle (56) – £7.1bn
- Colgate (57) – £6.8bn
- Starbucks (64) – £6.1bn
- Lego (67) – £5.5bn
- Johnson & Johnson (73) – £4.6bn
- Jack Daniels (85) – £4.1bn
- Sprite (86) – £4.1bn
- Heineken (87) – £4.1bn
- Corona (93) – £3.6bn
- Johnnie Walker (95) – £3.5bn
So there you have it, the top 20 global FMCG brands for 2016. Were you surprised by any brands on the list? Shocked that some familiar brands didn’t quite make it?
We’d love to hear your thoughts!
Logical Resources FMCG are experts in FMCG and a new breed of recruiter.
We specialise in recruiting proven as well as high potential managers and leaders for all kinds of consumer goods companies.
We’re always available for a quick chat, so why not visit our website fmcg.logicalresources.co.uk or give us a call and see how we can help.
Look forward to hearing from you!